Followers

How many followers do you need in publishing?

The disheartening truth of modern publishing, it seems, is that your social media follower count dictates your probability for success.

I saw a tweet from a writer saying an agent loved the book but declined to take on the author because of too few followers.

I don’t know if this is true, but I’m inclined to believe it. That’s bad news for those of us who don’t like social media and prefer not to be on it because it’s unhealthy and time-consuming. That being said, I understand its importance but fear it’s relied upon too much by the publishing industry.

If a book is solid, people will buy it, and word will spread. Yes, social media helps this, but there was a time when it didn’t exist, and books still sold.

This doesn’t bode well for modern debut authors who might not have any following whatsoever. The way to gain followers is to publish a book that garners readers who want to learn about the author. You don’t need followers for that, just an account for people to find and follow

Regardless, that’s modern publishing, and you must adapt. I’m trying. I’ll follow you if you follow me. But it likely won’t be out of sincere interest on either part, only out of necessity to boost numbers.

So, how many followers is enough?

Chasing Followers, Catching Rage

Authors need platforms.

They didn’t always. Michael Crichton didn’t have a website with a newsletter link when he released Jurassic Park more than three decades ago. Yes, he was well known for The Andromeda Strain, among other works. But he wasn’t tweeting, posting on Facebook and doing a Book-Tok dance.

Do people dance on Book-Tok? I honestly don’t know.

Anyway, to appeal to agents and publishers, even though you technically don’t need one, it makes sense to have one. I’m updating my website this year (much needed after a decade). And am trying to get followers. I’m terrible at it. And, frankly, I don’t want to, but not for a reason you’re thinking.

I’d love to have thousands of followers, and you must work to get them. That’s fine.

But with Twitter/X especially, you invariably get bombarded with the day’s events and what people think about them. Again, fine.

Once you start reading the tweets, you’re bound to get angry or annoyed because almost everyone on Twitter seems angry and annoyed. Take any political issue–Greenland, Minnesota immigration, the Buffalo Bills collapsing again (OK, that’s not political, but it’s up for discussion–and you will get heated, f-bomb-laced screeds on both sides of the issue, and it’s easy to get sucked in.

I rarely comment on anything besides joking to point out absurdity, or chiming in on something that’s universally accepted, like praying for Rob Reiner and his wife after their son murdered them. Yes, there was one lunatic who felt compelled to behave indecently, but he’s not worth mentioning.

You lose time (when you should be writing) and your mental health when you descend into that hole. So, loath as I am to do, I will venture on Twitter to post author-related things (not incessant sales pitches, which are tedious). But, like a bank robbery, I want to be in and out as quickly as possible. And if someone likes whatever I post or wants to engage in a civilized back-and-forth, great!

It is possible to ignore the noise. It is possible to disconnect (putting the phone away)! Hard as it is to do, you will feel better. Maybe that’s the key to true happiness. Powering down.

And reading a book.